Recent posts

In storytelling there are some archetypal standards. The protagonist is your hero, the antagonist is your villain and the deuteragonist is your second main character. This has been the way since the primetime of our greek ancestors. But there are other ways to portray these characters. [...]

The computer electronics show (CES) is the place to be to see some exciting new tech or innovations which are in concept phase or just beyond that. This year has been exciting for the world of VR, AR and mixed reality. Instead of seeing it in [...]

Transmedia, you might have heard about it but what does it entail? In layman’s terms: A Trans media property is a property which develops in different media types. You might start with a book which explains the core of your story, create a side story of [...]

In our series “Meet The Member” we want to give Apollo a face by showing you a member. This will be done weekly. Today we will be introducing S. Clause, our seasonal worker. Could you please introduce yourself and tell us your day to day activities. [...]

Patrick is away, so Santa, will work hard, but also, he will play. On this cold winters day, Santa was enjoying his stay. His work at Apollo gave him much joy, spreading cheer to the employees families, girl or boy. But he can hear you thinking [...]

Our identity is who we are and why and when we act upon things. It also gives us a defined set of attributes people can recognise us by. It’s safe to say that we want this identity to be secured and out of the  hands of [...]