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Dear Readers  We hear the term Virtual Reality being thrown around everywhere, sometimes even mistakenly when talking about Augmented Reality, but what is the history of this technology? The Beginning (1935 - 1980's)  Even before actual VR googles were made there was a concept for this [...]

Covid-19 has taken a toll on our entire society. Schools are closed and some companies can’t operate at this moment. Us over at Apollo have chosen to keep working, but at home. I would therefore like to give you a diary of myself, a marketing manager, [...]

The definition of an influencer is a person who has: the power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her audience. or/and a following in a distinct niche, with whom he or she [...]

With the increased importance of narrative in games we saw the rise of Alternate Reality Games. These ARG’s are Transmedia based stories which unfold on multiple platforms in which you can piece together the complete story. It plays out in both our reality and online. It [...]

In our series “Meet The Member” we want to give Apollo a face by showing you a member. This will be done weekly. Today we will be introducing Otis, the muscle of our company. Could you please introduce yourself and tell us your day to day [...]

A whale might be known to you as a rather large species of aquatic mammals but this isn’t what I was alluding to in the title of this article. No the type of whale I am talking about is the financial kind. Let me explain: In [...]