The Idea

The supermarket Lidl ran a campaign in 2022 called Farm Mini’s. Together with the loyalty agency Craze, we have developed a smartphone application for children, providing them the possibility to collect mini figurines.


Craze & Lidl Nederland


Customer loyalty. Customers collect stuffed animals by spending money at the supermarket and this game gives an extra dimension by unlocking minigames through the stuffed animals.


User Experience Design, Game Development, Smartphone Application development.

LIDL Boerderij mini's folder

Launched Product

The Lidl Farm Mini’s application containing multiple minigames with animals like Kipster Kip, Klara Koe and other animal friends for the little customers.


The challenge was to create a multiplatform application containing 10 minigames in short timeframe. We also had to ensure that the application was used frequently by adding a score-system in the application. Ensuring people will try to get a higher score.

How does it work?

In the application you scan a QR code that is attached to the farm mini stuffed animals. When this QR code is scanned it unlocks a minigame about the stuffed animal. Every game is uniquely created and illustrated specifically for each animal. If one particular animal is not getting enough attention in the game, it turns sad and less healthy.

LIDL Boerderij Mini's Game screenshot
LIDL app game design

Appstore Description

Collect all Farm Minis at Lidl, unlock the games in the app and score as many points as possible! Welcome to the Farm Minis’ farm!

Collect all 10 at Lidl, scan the QR code on the cards and bring all FarmMinis to life in the free FarmMini app. Here you can find out everything about Klara Koe, Shirley Schaap and all the other friends at the Mini Farm. Play the 10 cool Farm Mini games and compare your high score with that of your friends.