The Idea

The supermarket Lidl is running a campaign from the end of February called Backyard Mini’s. Together with the loyalty agency Craze, we have developed a smartphone application for kids to provide them the possibility to collect mini figurines.


Craze & Lidl Nederland


Customer loyalty. Customers collect stuffed animals by spending money at the supermarket and this game gives an extra dimension by unlocking minigames through the stuffed animals.


User Experience Design, Game Development, Smartphone Application development.

LIDL Boerderij Mini's Knuffels

Launched Product

The Lidl Backyard Mini’s application containing multiple minigames with animals like Sjon Slak, Kees Kikker and other animal friends for the little customers.


The challenge was to create a multiplatform application containing 10 minigames in short timeframe. We also had to ensure that the application was used frequently by adding a score-system in the application. Ensuring people will try to get a higher score.

How does it work?

In the application you scan a QR code that is attached to the backyard mini stuffed animals. When this QR code is scanned it unlocks a minigame about the stuffed animal. Every game is uniquely created and illustrated specifically for each animal. If one particular animal is not getting enough attention in the game, it turns sad and less healthy.

LIDL Achtertuin mini's sparen visual
LIDL Achtertuin mini's game afbeelding

Appstore description

Collect all Backyard Minis at Lidl, unlock the games in the app and score as many points as possible! Welcome to the world of Backyard Minis!

Save all 10 at Lidl, scan the QR code on the cards and bring all BackyardMinis to life in the free BackyardMini app. Here you can find out everything about Sjon Slak, Kees Kikker and all the other friends in the MiniBackyard. Play the 10 cool Backyard Mini games and explore backyard life!