In 2014 Albert Heijn faced a real challenge. The Netherlands’ leading supermarket had just introduced their new bonus card and was now looking for ways to revitalise the use of Airmiles. To do this, Albert Heijn was looking for an appealing promotional game.
In the Albert Heijn Airmiles Game players control a squirrel on a hangglider, who has to fly along the treacherous path of the kitchen: evading steaming boilers, cupboards and kitchen utensils. By collecting Air Miles coins on the way, the squirrel flies faster for a limited time. The player who reaches the finish with the best time, will win no less than 100.000 Air Miles.