We have been talking about augmented and Virtual Reality for quite some time now, but did you know that VR and AR have entered and altered our traditional media for years?

Take Chromakeying. Chromakeying or “Keying” for short is taking a subject and putting them in front of a screen with one single colour. These colours are usually green or blue. Using Color filters you can ‘delete’ the background to insert your own special effects. This has been done since the 1930’s but a lot of people  associate it with blockbusters like Avengers and Star Wars while missing one of the most frequent uses of this phenomenon, The News!

The video playing in the background of the news, the anchors desk and even the floor might be keyed. This gives them a lot of leeway to insert editorials on the fly and to live mix their video feeds a lot smoother than you would using a LCD screen behind you.

Another thing that might have slipped your mind is that 3D films are also a type of Augmented Reality.

By using 2 Stereoscopic images that are slightly different from each other to each eye and filtering them through a pair of glasses designed to translate that image to your brain you get a double layered image which looks like it has depth.

This can come with complications though. Some people have stated that they get headaches. It mostly comes of our eyes that focus on things from afar and nearby at different times but your brain doesn’t get the time to adjust accordingly. Thus causing nausea, headaches and dizziness. You might not be affected by it but its something to keep in mind.

Most of us have read some popup children books at one time in their life. These colourful books include cardboard inserts which pop up when opening the books and flipping through the pages. Well this could of course be digitalised by using Augmented Reality! By using an overlay on your phone you can make an ever more interactive popup while reading your favourite story.

An example of these kinds of books:

So next time you are watching a movie, reading a book or even watching the news just think to yourself. Could AR or VR enhance this experience?

9 times out of 10 the answer most definitely is, yes!

Let’s talk again soon,

Patrick

We have been talking about augmented and Virtual Reality for quite some time now, but did you know that VR and AR have entered and altered our traditional media for years?

Take Chromakeying. Chromakeying or “Keying” for short is taking a subject and putting them in front of a screen with one single colour. These colours are usually green or blue. Using Color filters you can ‘delete’ the background to insert your own special effects. This has been done since the 1930’s but a lot of people  associate it with blockbusters like Avengers and Star Wars while missing one of the most frequent uses of this phenomenon, The News!

The video playing in the background of the news, the anchors desk and even the floor might be keyed. This gives them a lot of leeway to insert editorials on the fly and to live mix their video feeds a lot smoother than you would using a LCD screen behind you.

Another thing that might have slipped your mind is that 3D films are also a type of Augmented Reality.

By using 2 Stereoscopic images that are slightly different from each other to each eye and filtering them through a pair of glasses designed to translate that image to your brain you get a double layered image which looks like it has depth.

This can come with complications though. Some people have stated that they get headaches. It mostly comes of our eyes that focus on things from afar and nearby at different times but your brain doesn’t get the time to adjust accordingly. Thus causing nausea, headaches and dizziness. You might not be affected by it but its something to keep in mind.

Most of us have read some popup children books at one time in their life. These colourful books include cardboard inserts which pop up when opening the books and flipping through the pages. Well this could of course be digitalised by using Augmented Reality! By using an overlay on your phone you can make an ever more interactive popup while reading your favourite story.

An example of these kinds of books:

So next time you are watching a movie, reading a book or even watching the news just think to yourself. Could AR or VR enhance this experience?

9 times out of 10 the answer most definitely is, yes!

Let’s talk again soon,

Patrick