With the increased importance of narrative in games we saw the rise of Alternate Reality Games. These ARG’s are Transmedia based stories which unfold on multiple platforms in which you can piece together the complete story. It plays out in both our reality and online.

It consists out of puzzles, codes and small intricacies. Most of the time you don’t know that its an ARG until you get deeply into it. Details are made and hints are sprinkled on other websites. The Dark Knight had an ARG campaign attached to it which worked as followed:

During San Diego Comic con “Jokerized” dollar bills were distributed which sent you to a website called www.Whysoserious.com. On this site you could find a job opening to become a ‘henchman’ for the Joker. To apply you had to be at a certain place (which was stated on the website as coordinates) at 10:00AM.

An airplane had just written a phone number in the sky, clearly visible from that spot, and when called you were greeted by a man who was clearly in panic and forced to read a manifesto. The website kept on updating with new codes, clues and tasks. Even other websites were created by the makers (like www.ibelieveinharveydent.com) which complimented the first website. This game was done a year and a half before the film even was released.

Inside A mind has a great explanation and a bit more of the timeline right here:

If you want to experience an ARG unfold right at this moment you should check out I am Sophie. This ARG is based on a spoilt rotten brat from England, which never worked a day in her life. She just started vlogging about her life and created a new clothing line. I don’t want to tell you more about this one but just check it out for yourself on Youtube, Instagram and Twitter.

Gaming is all around us, it drives sales but also creativity driven. Don’t take this creative exploration for granted but think about what you can do with it.

Let’s talk again soon,

Patrick

With the increased importance of narrative in games we saw the rise of Alternate Reality Games. These ARG’s are Transmedia based stories which unfold on multiple platforms in which you can piece together the complete story. It plays out in both our reality and online.

It consists out of puzzles, codes and small intricacies. Most of the time you don’t know that its an ARG until you get deeply into it. Details are made and hints are sprinkled on other websites. The Dark Knight had an ARG campaign attached to it which worked as followed:

During San Diego Comic con “Jokerized” dollar bills were distributed which sent you to a website called www.Whysoserious.com. On this site you could find a job opening to become a ‘henchman’ for the Joker. To apply you had to be at a certain place (which was stated on the website as coordinates) at 10:00AM.

An airplane had just written a phone number in the sky, clearly visible from that spot, and when called you were greeted by a man who was clearly in panic and forced to read a manifesto. The website kept on updating with new codes, clues and tasks. Even other websites were created by the makers (like www.ibelieveinharveydent.com) which complimented the first website. This game was done a year and a half before the film even was released.

Inside A mind has a great explanation and a bit more of the timeline right here:

If you want to experience an ARG unfold right at this moment you should check out I am Sophie. This ARG is based on a spoilt rotten brat from England, which never worked a day in her life. She just started vlogging about her life and created a new clothing line. I don’t want to tell you more about this one but just check it out for yourself on Youtube, Instagram and Twitter.

Gaming is all around us, it drives sales but also creativity driven. Don’t take this creative exploration for granted but think about what you can do with it.

Let’s talk again soon,

Patrick