3D Visualization | The key to presenting your future
The art of 3D has been know to most of us for many years now. It is used in every type of industry you can possibly imagine. It doesn’t matter if you visit store, website, or walk around the city, we find 3D everywhere. 3D is one of the gems which we from Apollo rely on when creating most of our projects. Together with our programmers, our 3D artists are the engine which powers our business.
The last decade we have seen amazing developments within the world of gaming. Programs such as Unity and the Unreal Engine allow developers to create the most amazing visualizations using state-of-the-art software. Using these so called ‘game engines’ we realized that 3D had much more to offer then was previously possible. Adding elements such as interactivity and artificial intelligence are only a few clicks away now.
The possibilities with 3D are virtually endless. We are certain you will be surprised what you are able to do with the content you might already have available. Even old CAD models from a past age can still be revitalized to create amazing real-time experiences.
Want to know more about 3D?
What is a 3D visualisation?
3d Visualisation is the practice of displaying 3d objects within the digital space. These objects can for example be used as part of virtual reality or augmented reality experiences. Furthermore, it is possible to use these objects as part of high definition videos and images to display your products. All with the same 3D content! Due to it’s diversity you can use these visualizations within the entire digital strategy to suit your every need.
As the application of 3D models is very divers, we need to have access to different types of 3D models. Most of us are familiar with the CAD files, which are being used in construction and engineering for many years now. These models are very detailed and great for the before mentioned purposes but difficult to use for real-time visualizations. For this end we have to use different types of models.
The visualization developments of the past few years open up a lot of new possibilities to present and position yourself as an innovative company. We are looking forward to seeing your most creative visualizations around the world!
How can we use it?
There are many different ways of enjoying your 3D content. Every type of 3D visualization create a new experience. There is a wide range of devices that can use 3d visuals within the digital space. For a more static experience, videos and images are used to display extremely high quality renders. These renders will allow your costumers experience the object with the highest amount of detail. Because you are not working within a real time engine, you have the ability to achieve a high level of quality and incorporate a significant level of detail within the actual 3D model.
As most of us are looking for a more interactive experience we should mention the devices that allow your costumers to interact with the 3D model. With the rise of VR and AR we are bombarded with great examples of interactive 3D on social media. These devices are amazing when showcasing your content in a fully immersive environment.
Even our websites are enjoying the developments of the gaming industry. Due to new developments we are now also able to create fully interactive experiences on your website without any addition plugins. This is a great way of refreshing your existing image and video content with something a bit more exiting!
How does it work?
Every 3d model is created in a special 3D modeling program. This 3D model is the base of all visualizations that are created. The main advantage of having a 3d model rather then just an image is the fact that the 3d model can be viewed from all possible angles. Allowing to choose the right angle to view the model from and providing room for details where needed. This is great when creating different types of marketing material such as banners, folders, website content etc. The created model can then also be placed within a game engine if you want to add some interactivity. As a result of using an engine like Unity it is possible to use it within virtual or augmented reality.
Another way of presenting visualizations could be to create a turntable, this turntable is a 360-degree video. These videos rotate the 3d model so that the client can view it from different angles. Therefore even allowing the model to be used as part of a holographic display.